Blue in his Santa costume!

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Take the True BLUE Test.

Take the True BLUE Test to see if the ingredients in your pet’s food are as wholesome as you think.

Learn More About BLUE.

Life Protection Formula
Made with only the finest natural ingredients

Freedom
A grain-free food made with the finest natural ingredients.

Wilderness
A high-protein formula made with more of the meat dogs or cats love.

Basics
A simple diet for dogs or cats with food sensitivities.